Brainstorm · 2026-05-06

Where do we
go next?

Improve what we have, or build new from scratch?

01
Before we answer that
Not which platform.
Which problem we help
which person solve.

And the person at the end of the chain isn't on the next slide.

02
Who we're helping

The cast.

Client

Brand Manager

Client · M · L · R

MLR Reviewers

External agency

Platform-Ops

Client

MLR Coordinator

Senior

Platform Manager

03
Who the chain is for

Medical Professional.
MSL.

Every role on the previous slide works for a life science company.

Every life science company is trying to reach this person.

We work for the chain.
The chain works for them.

04
How they meet what we make

Four channels.

eDetailer
Email
Website
Conferences
05
One we'd call out

Agency Platform-Ops.
The persona no one builds for.

Three multipliers
  • Does most of the actual platform work for the client.
  • Not in the vendor's role taxonomy.
  • Expertise resets each client.

A category surface no one is competing in.

06